Functional Art: Understanding What Buyers Want

Image by jrubinic via Flickr

If you are wondering what type of artwork buyers are looking for today, consider the following word: functional art.

The January 19th, 2010 edition of Art Business News reports that, due to the current economy, many buyers are looking for artwork that can enhance their practical lives. According to Sara Levine  Petroff, BFA, BID, owner and curator of Petroff Gallery, art buyers are on a noticeable trend.

“Right now, when people are buying, they want to make sure they have the option to also use the piece,” says Petroff, whose gallery is located in Toronto, Canada. “Functionality increases a piece of art’s marketability and desirability and expands a person’s options when purchasing works for a gift. It also expands the gallery’s options.”

Many gallery owners seem to agree with Ms. Petroff’s observations, noting an increased interest in what they call “functional art”.

Both downsizing in living spaces and hopes for a higher return on investment appear to be driving this trend.

To read the entire article, click here: http://artbusinessnews.com/2010/01/19/what-buyers-want/

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